We use Google Analytics to collect traffic data for continually improving our website. Google Analytics traffic data is stored on Google servers (whether in the US or elsewhere) and Google is subject to US law.
To improve our website further, we use Google Analytics Demographic and Interest reporting. These reports associate your visit to our website with Google’s estimated data about your age, gender and interest categories. This data is calculated by Google based on any accounts you have with Google products (such as YouTube), as well as your browsing behaviour on third party websites that use the DoubleClick cookie. This data is aggregated by Google Analytics and a privacy threshold is applied so that we cannot identify your demographics and interests on an individual basis.
If you choose to identify yourself by filling out a form, we will associate your form submission with some internal customer information. All of this associated data is not Personally Identifiable Information, meaning that your private data (eg. email address, phone number, name etc.) are never stored on Google servers; all that’s stored is an anonymised link to these records in our internal database.
From time to time, we also use Google remarketing and interest-based advertising to serve you ads (using Google and third party vendors) based on your demographics and your behaviour on this website. Any advertising or remarketing lists you may belong to are also subject to Google’s privacy thresholds. We cannot serve you ads based on any personally-identifiable information (or any sensitive information) and the ad serving cannot be used to individually target any ads to a particular person. For more information, see Google’s policy for advertising based on interests and location.
A range of opt-out actions you can take is outlined below:
- To remove yourself from a remarketing list or do dissociate your UserID from future browsing, clear your browser cookies
- To completely opt out of Google’s remarketing lists and demographic and interest-based classification, visit Google’s Ad Settings page.
- To opt out of your usage data being reported to Google Analytics for this website, refuse or clear the relevant first party cookies (called _ga and _gat) associated with this website.
- To completely opt out of your usage data being reported in Google Analytics for any website, install Google’s official opt-out browser add-on
From time to time, we also use the Facebook Pixel to serve you ads (using Facebook and third party vendors) based on your behaviour on this website. If you submit a form on the website we may also use this to serve you ads. Any advertising or remarketing lists you may belong to are also subject to Facebook’s ad policies. We cannot serve you ads based on any personally-identifiable information (or any sensitive information) and the ad serving cannot be used to individually target any ads to a particular person. The data collected is stored on Facebook’s servers (whether in the US or elsewhere) and Facebook is subject to US law. To opt out of this advertising, visit aboutads.info/choices/.